Clix Capital: Empowering Businesses And Individuals With Smart Lending Solutions

Introduction To Clix Capital

Access to credit remains a major challenge for small businesses and individuals in India. Many micro, small, and medium enterprises (MSMEs) struggle to secure funding due to limited financial history, making it difficult for them to expand operations or meet working capital needs. Similarly, individuals looking for personal loans often face lengthy approval processes and complex documentation requirements. To bridge this gap, Clix Capital Services Pvt. Ltd. has positioned itself as a leading Non-Banking Financial Company (NBFC), offering innovative financing solutions tailored to the unique needs of MSMEs, schools, and individuals.

Originally incorporated as Countrywide Consumer Financial Services Pvt Ltd in 1994 under the GE Group, the company initially focused on consumer finance, auto leasing, and corporate lending. In March 2016, it underwent a transformation when Pramod Bhasin and Anil Chawla, former GE India executives, took over management, renaming it Clix Capital. Today, Clix Capital stands out for its technology-driven approach, leveraging alternative data and digital partnerships to provide quick, accessible, and customized financial products. Through its MSME loans, school financing, healthcare equipment financing, and merchant lending solutions, Clix Capital is playing a vital role in supporting business growth and financial inclusion in India.

Board Of Directors Of Clix Capital

As of March 13, 2025, the Board of Directors of Clix Capital includes:

1. C.M. Vasudev – Chairman And Independent Director

2. Pramod Bhasin – Director

3. Anil Chawla – Director

4. Utsav Baijal – Board Member

5. Aditya Gupta – Director

6. Anuradha Bajpai – Independent Director

7. Ajay Candade – Independent Director

8. Kaushik Ramkrishna – Board Member

9. Rakesh Kaul – CEO And Director

For more detailed information, please refer to the official governance documentation of Clix Capital Pvt. Ltd.

Source: Clix Capital¹

Products Offered By Clix Capital

Clix Capital offers a diverse range of financial products tailored to meet the needs of individuals, small and medium-sized enterprises (SMEs), and large corporations. Their offerings include:

1. Business Loans

Designed to support SMEs in managing working capital, expanding operations, or purchasing equipment, Clix Capital provides unsecured business loans with flexible terms and competitive interest rates. These loans are accessible to private limited companies, sole proprietorships, partnerships, and closely-held non-listed companies engaged in services, manufacturing, or trade.

2. Loan Against Property

For individuals and businesses seeking substantial funds, Clix Capital offers loans against property. This secured loan allows borrowers to leverage their residential or commercial property to access funds for various purposes, such as business expansion, debt consolidation, or personal needs. The loan amount is determined based on the property's value, and borrowers benefit from flexible repayment options and competitive interest rates.

3. Healthcare Equipment Finance

Aimed at healthcare professionals and institutions, this product facilitates the acquisition of medical equipment without significant upfront costs. Clix Capital provides financing solutions for a wide range of healthcare equipment, ensuring that medical practitioners can upgrade or expand their facilities to offer better patient care. The financing process is streamlined to ensure quick approvals and disbursements.

4. School Financing (K-12 Loans)

Recognizing the importance of quality education, Clix Capital offers tailored financial solutions for educational institutions. These loans assist schools in infrastructure development, technological upgrades, and other capital expenditures to enhance the learning environment. With flexible terms and a deep understanding of the education sector's unique needs, Clix Capital supports schools in their growth and development initiatives.

By offering these diverse financial products, Clix Capital addresses various funding requirements, empowering businesses and individuals to achieve their goals with customized financial solutions.

Innovation And Technology At Clix Capital

Clix Capital harnesses cutting-edge technology to simplify and enhance financial services, ensuring a fast, seamless, and efficient lending experience. By leveraging artificial intelligence (AI), data analytics, and automation, the company streamlines loan processing, credit assessment, and risk management, making financial solutions more accessible to individuals and businesses.

A key differentiator for Clix Capital is its tech-driven approach to lending. The company uses advanced digital tools to evaluate creditworthiness based on alternative data, enabling faster approvals and customized financial products. With a fully digital loan application and processing system, Clix offers quick disbursals for MSME loans, personal loans, healthcare financing, and school financing. Its digital partnerships and end-to-end online platforms make borrowing simple and paperless, ensuring a smooth customer experience. By continuously investing in innovation, Clix Capital is redefining how NBFCs operate in India’s evolving financial landscape.

Key Strengths Of Clix Capital

1. Experienced and Strong Leadership
Clix Capital is backed by highly experienced leaders in the finance industry. Mr. Pramod Bhasin, who previously led Genpact and expanded it to 17 countries with 65,000 employees, brings global expertise to the company. Mr. Anil Chawla, who successfully managed investments worth $1.6 billion as the head of D.E. Shaw’s investment division in India, adds strong financial leadership. Additionally, Clix is supported by AION Capital, which is backed by Apollo Global, a company managing assets worth over $500 billion. This is Apollo’s biggest investment in India so far, showing strong confidence in Clix Capital’s potential.

2. Strong Financial Stability
Clix Capital maintains a strong financial position with a high Capital Adequacy Ratio of 29% as of December 2023. This is well above the RBI’s requirement of 15%, ensuring the company has enough financial cushion to continue growing in FY 2025. Additionally, Clix has over INR 400 crores in available cash, further strengthening its financial stability.

3. Significant Growth in Profits
The company has seen a big jump in its profits. In the first nine months of FY 2024, Clix reported a Profit After Tax (PAT) of INR 47 crores, which is a 176% increase compared to INR 17 crores in the same period of FY 2023. This profit is also higher than the total PAT recorded for the entire FY 2023, showing strong business growth.

4. Better Loan Recovery And Lower NPAs
Clix Capital has successfully reduced its non-performing assets (NPA), which are loans that borrowers fail to repay. The Gross NPA dropped from 4.95% in FY 2022 to 2.32% in FY 2024 due to improved loan collections. The Net NPA (NNPA) is also at a comfortable 1.42% in FY 2024, indicating better financial health and lower risk for the company.

5. Trusted Lending Partners
Clix Capital has strong relationships with over 30 banks and financial institutions, including top public and private sector banks such as SBI, HDFC Bank, Axis Bank, IDFC, Yes Bank, and Kotak Mahindra Bank. These partnerships help Clix maintain a steady flow of funds and continue providing financial solutions to businesses and individuals.

Source: Clix Capital²

Financial Snapshot Clix Capital

Source: audited financials, credit rating reports

To arrange the capital, Clix Capital also offers corporate bonds. These opportunities from the company are secured and are rated by credit rating agencies. On Grip Invest, investors invested in CARE ‘A’ rated bonds of the company that offered fixed returns of up to 9.3%. To invest in similar, rated, regulated and secured fixed-income opportunities sign-up for Grip Invest today and start earning fixed returns:

References:

1. Clix Capital Pvt. Ltd., accessed from: https://www.clix.capital/about/

2. Care Ratings, accessed from: https://www.careratings.com/upload/CompanyFiles/PR/202409120951_CLIX_Capital_Services_Private_Limited.pdf

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